THE BBC has agreed for the first time to share some online video news content with four UK newspaper websites in a groundbreaking deal.
It will allow the newspapers to embed BBC video news alongside their own content, with the prospect that the deal be extended to other media outlets.
But the move has sparked opposition from commercial rival ITN and the Press Association, the national news agency of the UK and Ireland, which is concerned that the agreement will compromise its own commercial deals with media organisations.
The video news, from BBC Online's UK politics, business, health and science/technology channels, will already have been published on the corporation's website.
The footage will be free and appear in a BBC-branded player.
BBC head of journalism, Mark Byford, said the decision was part of the corporation's wider aim to open up access to its news content.
But ITN chief executive John Hardie said the scheme could seriously distort the market for online video news material.
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