It is usually January 1 which heralds the end of our vices, whether that is alcohol, chocolate or cigarettes. For a few days at least.

Let’s be honest, most resolutions don’t last long. A few result in major weight-loss or a bad habit being kicked, but most fall by the wayside after about a week as willpower gives way to temptation.

Studies have shown that people who rely on willpower alone are much less likely to succeed than those who try other techniques like telling friends or rewarding their own progress.

That’s where support is needed and that’s why the Stoptober initiative is such a good one.

The thought of giving up smoking on January 1 leaves addicts feeling like they’ve got a mountain to climb.

The Stoptober idea asks them to quit for 28 days, a period of time which feels more attainable.

Around 20 per cent of north west residents are smokers so there’s a fair chance someone planning to give up knows another in the same boat.

It’s a great chance to support each other and professional help is also at hand during Stoptober.

And once the 28 days is done and the health and financial benefits considered, they might be inspired to give up for good.