Social media undoubtedly has its drawbacks.

But when it comes to fast and efficient fund-raising for worthy causes, it really comes into its own.

The devastating tale of Gladys Riley, the 93-year-old Haslingden woman whose handbag was cunningly stolen, has been shared thousands of times across Facebook and Twitter.

The public outrage led to local woman, Selina Hope, setting up a fund-raising page to collect £100 for Mrs Riley.

To her surprise and delight, the pot stood just shy of £1,000 last night with people queuing up to lend their support.

The reaction is reminiscent, albeit on a smaller scale, of the public support shown for attack victim Alan Barnes in the north east.

On that occasion, beautician Katie Cutler hoped to collect enough money to get Mr Barnes settled into a new home. In total, £330,000 was raised.

Although traditional forms of fund-raising are still alive and well, the internet has made it possible for people to donate the second they feel affected by a heart-wrenching story.

In both cases, the public response has hopefully gone some way to restoring part of the victim’s faith in the human race. The majority are kind and community-spirited.