FASHIONISTAS from East Lancashire will be out in force at this year’s London Fashion Week.
Up-and-coming Burnley designer Carrie-Ann Kay, Edenfield’s Henry Holland and executives from Rawtenstall store Sunday Best have all made the trip to the capital.
Carrie-Ann’s hand-made dresses were on the catwalk at yesterday’s Emerging Trends Fashion Challenge at the Radisson Blu Portman Hotel.
The entrepreneur, who runs ladieswear label Rene K and Artisan Boutique and Design Studios, stayed awake for 53 hours straight to put the final touches on one of her dresses for the show.
Jan Shutt, chief executive at Sunday Best in Bank Street, Rawtenstall, will travel to London today with the company’s marketing and PR manager Rose Calvert.
Ms Shutt said the showcase - which happens twice a year - was a reward for six months of hard work by designers.
She said: “We go down as often as possible to see what’s on trend and talk to designers about ideas.
“We’ll be at the Somerset House exhibition which is invitation-only. We’ll also attend seminars about customer engagement.
“There are often a lot of international buyers there, especially Japanese, as they love anything from England.
“It’s full of buyers, models and press - it’s just the maddest place you can imagine.
“There aren’t usually many northern buyers there, it’s a bit London-centric, so it’s great to be invited.”
Holland’s label, House of Holland, will be on the catwalk tonight (Saturday).
The 30-year-old is well-known for his work with model and actress Agyness Deyn, who started her career working in a chip shop in Stubbins.