THE ‘Pendle Witches’ beers from Moorhouse’s in Burnley are weaving their spell on cask ale enthusiasts across the nation’s capital.

New business wins with leading pub company outlets and quality free trade accounts in London and the south east have made a strong contribution to a 10 per cent overall annual growth rate for the Accrington Road brewer.

MORE TOP STORIES:

Following a well-attended ‘Moorhouse’s Showcase Event’ for London licensees at the Bree Louise Ale, Cider and Pie House in Euston, managing director David Grant said: “We have seen a real surge in our sales during the past year with our witch ales particularly beguiling the southern drinker as we reach out to publicans round London and the south east.

“Quality account wins in the heart of London mean our beers now have increased stature on the national stage – and indeed exposure to an international audience in the capital’s premier cask-ale pubs such as the Porterhouse in Covent Garden and the much Camra praised Bree Louise ale house.

“A recent agreement to source the crucial quality Maris Otter barley for our ales from north west farmers will further boost the Lancashire provenance of our brands – all backed by our outstanding reputation for quality, security of supply and sales support. And our new branding, complete with tasting notes, will make it easier for publicans to sell our beers.”

National accounts controller Mark Boardman has spearheaded the southern sales growth.