AN AMBULANCE service has launched a new staff-led social media account.

North West Ambulance Service (NWAS) NHS Trust launched a new Instagram account (@TeamNWAS) this week.

This is a first for ambulance services in the UK and the account will be led by the different faces of the organisation.

Each week somebody different will take control of the account, giving followers a behind the scenes peek into what life as an ambulance service worker is all about.

While most services have their own Instagram account, NWAS is the only one to give control of a dedicated account to its frontline teams.

Advanced paramedic David Blowers, the first to take the helm, said: “As an AP, there’s no such thing as a typical week.

“I’m really excited to be launching the account which is a great way for people to learn what really goes into an ambulance service. People sometimes think it’s all about blue lights and paramedics, but there’s so much more than that.”

People can also follow @TeamNWAS on Instagram to see David’s week in pictures next week.