What’s in a name? Well, plenty when it comes down to IT!

For a Lancashire IT firm has come up with an innovative way to promote a new generation of company vehicles.

Holker IT, based in Colne and Preston, is naming its service vans after great historical figures who found fame through computer science.

The first to be honoured is Alan Turing, the brilliant English mathematician, logician and cryptanalyst, who is widely considered to be the father of theoretical computer science and artificial intelligence.

“Everyone knows of the famous ‘Enigma Code’ and the vital and highly-sophisticated work of Turing during the Second World War, so we thought who better to name our first new van after?” said Holker IT managing director Matthew Metcalfe.

“Our idea is to mark the work of people who have made a significant contribution to the development of computer science and information technology.

“Our ‘Turing Van’ is now on the road and we have the next one on delivery … but we aren’t revealing who that will be named after just yet!”