BUSINESSES in Hyndburn could benefit from signing up to Chinese social media networks.
That was the message from Labour MP Graham Jones, who said that firms in the borough could use Weibo to connect directly with consumers in the region.
Weibo is a microblogging site similar to Twitter.
Mr Jones said: “Export companies in the region could benefit enormously from access to Chinese markets, and Weibo offers an example for Hyndburn-based business to connect directly with consumers in China.
“It is my firm belief that the future prosperity of the area rests in part on how well, and how early we begin to access the growing demand that comes from China.
“The UK has a very good reputation for quality amongst Chinese consumers, who are hungry for new products produced here.
The North West must capitalise on this fact.”
Mr Jones urged local companies looking for more information to get in touch with him.
He added: “I have met with many local companies in recent months.
“And I am proud of the manufacturing quality and expertise we have in this part of Lancashire.”