Lancashire TelegraphBeer mat campaign launched in Darwen as festival gets underway (From Lancashire Telegraph)

When news happens, text LT and your photos and videos to 80360. Or contact us by email or phone.

Beer mat campaign launched in Darwen as festival gets underway

Lancashire Telegraph: BE SAFE Dave Keegan and beermats BE SAFE Dave Keegan and beermats

A QUIRKY beer mat campaign urging people not to drink and drive will launch tomorrow as Darwen’s first real ale and cider festival gets under way.

Methodist churches in Darwen have produced 1,000 beer mats containing a ‘quick response’ (QR) code which links to a one-minute video and message.

The content of the video has been supplied by some of the Darwen church members and their audio has been combined with relevant images to produce the short films.

CLICK HERE TO WATCH THE FILMS

One of several videos is picked each time the QR code is scanned and each ends with the message ‘Stay Safe, Don’t Drink and Drive’.

The idea came from Methodist circuit minister Deacon Dave Keegan who saw a way to promote the stay safe message while at the same time promoting the Methodist Church in Darwen.

He said: “The run-up to Christmas is an opportunity to celebrate and let your hair down, but we just wanted to remind people to be safe while they do so. We thought this would be a quirky and interesting way to put the message across.”

“We are hoping to add more videos over the festival period to encourage people to scan the mat each time they see it.”

The beer mats have been distributed to the pubs taking part in the beer and cider festival, which runs until December 9.

Those taking part are The Anchor, Alexandra, Hollins Grove Conservative Club, Engineers, British Queen, Millstone, Bridgewater, Bridge Street Social Club, Number 39 Hopstar Brewery Tap, Belgrave, Black Horse, Spinners Arms, Swan, Greenfield and The Park.

Comments (1)

Please log in to enable comment sorting

4:44pm Sat 1 Dec 12

Bacupbloke says...

Yes, this will convince the yobs not to get bladdered on Saturday nights. Sorry but nothing will stop drunken yobs, not a minimum price, beermats or their mums asking them to come home and be tucked in by ten o clock. Out with their mates for a skinful, getting drink as skunks is all they live for.
Yes, this will convince the yobs not to get bladdered on Saturday nights. Sorry but nothing will stop drunken yobs, not a minimum price, beermats or their mums asking them to come home and be tucked in by ten o clock. Out with their mates for a skinful, getting drink as skunks is all they live for. Bacupbloke
  • Score: 0

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree