A CAMPAIGN to sell shares in Accrington Stanley has seen its Christmas sales goal exceeded by 100 sales.

The club, which launched the scheme in October, had planned to sell 200 shares by the end of the year, but has already seen 300 sold.

Stanley are now planning to target shareholders in other parts of the country.

Chief executive Rob Heys and club chairman Ilyas Khan hit the centre of London yesterday to promote the club accompanied by models wearing the Stanley strip.

After receiving an ‘excellent response’ from Londoners, the club said it plans to hold similar promotions in Liverpool and Manchester.

Mr Heys said: “Everybody was a bit wary at first but we had the girls with us handing out literature. When word spread it was Accrington Stanley we got an excellent response.

“It’s amazing how many people stopped to talk with us who had a story to tell about Stanley. Either they knew someone who had played for us, or they had a great memory of a game against Chelsea.

“I don’t think any other club would have got the response we did and we hope to get the same response in other parts of the country.

"We did the business district and then we had a kick about in Trafalgar Square. The feedback we got was really inspiring and we spoke to people who buy shares as part of their daily business, which was good.”

Overall the club aims to raise up to £1million by offering fans the chance to own a share in the club.

The club is to release 9,999 shares over the next two years, which fans will be able to purchase at £100 each.

The shares, which will give voting rights to owners, are expected to make-up around 80 per cent of the equity of Stanley.