A SOCIAL media masterclass led by a local business ‘guru’ has been held at Nelson and Colne College's Business Centre.

The project is part of the Aim Higher scheme and has proven very popular with a range of local enterprises, all looking to take advantage of free marketing platforms such as Facebook and Twitter.

Companies from across East Lancashire attended the event to learn about the benefits of such websites for their businesses.

They also had a talk from former Nelson and Colne pupil Julian Jordan, a media whizz who set up PR company Brandspankin.

Julian said: “It was great to go back to deliver the Social Media Marketing course to local businesses and apprentices. The college has seen such a lot of fantastic development – it’s a brilliant facility for people in Pendle.

“I was really impressed by how lively the master class was – it’s clear there is a real entrepreneurial spirit in Pendle.”

The workshop was so popular that further sessions led by field experts are planned for the near future.