A PRESTWICH company is helping change the face of the vending industry.

Bury Old Road communications specialists Appleby Bowers have produced a striking new design concept for the machines. And their efforts have delighted Wittenborg, one of the world's top manufacturers.

The borough firm used the latest design techniques to produce the new "Master Class" machines which have taken the industry by storm and sparked a flurry of early sales.

A total of three new colourways, sunburst, blue moon and leaf green, have been designed. Even microwave housings, which accompany such equipment, will benefit from the colourful new look.

The curve and colours of the rainbow have been the inspiration for the new designs.

"Master Class", says Appleby Bowers, reflects the growing shift from traditional manual catering to automated restaurant sites where presentation is crucial.

Machine suites will now have a much clearer common identity and be more eye-catching.

Bernie Bowers, managing partner, said: "The new designs have been warmly received by both Wittenborg and the industry itself and take vending to new aesthetic heights of excellence."

Appleby Bowers is one of the biggest marketing companies serving the vending industry.