IF you have just signed up for broadband access to the internet, the fight is on to get you to pay for online services.
BT's new broadband service will offer users the chance to pick and choose content from a variety of providers.
This could take the form of music downloads, online video and link-ups with mobile phone companies for text messages and photographs.
In the US, AOL is looking at ways to get users to pay for content and its merger with Time Warner gives it a head start in offering a variety of media content.
A recent survey of users in the States said they would be willing to pay for music and video access via broadband connections.
But it may be too early for UK surfers, just getting used to the change to broadband, to be persuaded to pay for content just yet.
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