A BREWERY has launched a new product, which bosses are hoping will sell as well in America as in East Lancashire.
Bottles of Burnley's Moorhouse's popular brew Blond Witch are now available in shops for the first time.
And the drink will also be sold in America under the name Blond Bitch, to attract sales all-year round rather than just at the traditionally popular time of Hallowe'en.
Moorhouse's managing director David Grant said: "The terrific quality of cask Blond Witch was recognised when it was launched three years ago and it has proved enormously popular since.
"It was a logical step to introduce a bottled version and we expect similar success. We have simply adapted the name for the US market to broaden its appeal there."
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