SUPERMARKET chain ASDA is to bring Jamie Oliver-inspired ‘Wonky Veg’ boxes to five of its East Lancashire stores.
It is part of a scheme to cut waste and household bills.
Several Lancashire and Cumbria stores will sell the type of knobbly and wonky shaped, but perfectly edible, fruit and vegetables championed by Channel 4’s ‘Jamie and Jimmy’s Friday Night Feast’,
The family-sized ‘wonky’ produce filled boxes are now on sale at ASDA's Accrington, Blackburn, Burnley, Colne, and Rawtenstall stores.
They cost £3.50 each .
They had been previously trialled in a handful of Asda stores.
The initiative of ‘ugly’ fruit and vegetables will see 10,000 selection boxes of nine in season varieties ‘ugly’ fruit and vegetables in to 550 stores at least once a month.
Each box includes 5 kilograms of fresh produce which is enough to feed a family of four for a working week and is 30 per cent cheaper than standard lines.
The contents of the wonky fruit and vegetable box will vary dependant on the season but customers can expect to see things such as: carrots, potatoes, peppers, cucumber, cabbage, leeks, parsnips and onions, to name a few.
Asda’s produce quality director Ian Harrison said: “We’ve been absolutely overwhelmed by the response to our wonky vegetable box and think it shows just how conscious our customers are of food waste.
“The differences mostly won’t even be noticeable to customers, but the waste saving to our growers will be huge.”