HELEN Flanagan is ringing the changes by swapping her fiery red hair for a newly dyed colour.

The former Westholme pupil has reignited the gossip columns by debuting her new brunette coloured do.

Sharing a selfie of her dark hair on Instagram, the 23-year-old commented: "First Brunette Selfie. Mua @soniaxkardashian #nofilter #stayingbrunetteforgood."

Lancashire Telegraph:

In another shot of her new look, the actress simply said: "Yup. Brunette."

The actress, who more recently made a name for herself as a terrified contestant on I'm A Celebrity...Get Me Out Of Here!, recently spoke of her dreams of netting film roles with more gravitas and insisted she would schmooze directors at this year's Cannes Film Festival.

Lancashire Telegraph: Image from PictureGalleryModule_ID:3178391

The former Coronation Street actress, who was recently rumoured to be in sights of a Bond girl role, has a habit of changing her hair to target new roles.

Lancashire Telegraph: Helen Flanagan

In 2011, as she prepared for to return to Corrie to tackle a new, more grown up Rosie Webster, the star shaped her locks into a pixie style and dyed it brown.

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Of the look, she said at the time: “I just thought, 'Ooh, I'll just go for it!”. I think I felt a bit more girly when I was blonde, and then when I went back to dark, I kind of felt a bit sexier.”