A NEW beer has been created to help traders suffering since a devastating fire destroyed part of Eastbourne Pier.
The Long Man Brewery in East Sussex has teamed up with Eastbourne-based Curious Beer Club to support businesses affected by last month's blaze. All profits up to £10,000 from the sale of the Craft Pier beer will go into a benevolent fund to help firms get back into business.
Jamie Simm, head brewer at the Long Man Brewery, based in Litlington, near Eastbourne, said: “Everyone connected to Eastbourne felt the pain of seeing a fundamental part of our heritage go up in smoke.
“The Curious Beer Club came to us with an idea and we immediately wanted to help.”
Mr Simm said they had ‘tweaked’ the recipe of their flagship Long Blonde beer to ‘create something special’ for the pier.
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