A Blackburn entrepreneur, who appeared on BBC show The Apprentice, has praised an independent shop in her home town.

Camilla Ainsworth has encouraged her 40,000 Instagram followers to “shop local” after finding some "bargain" deals at Outdoor Action in King Street, Blackburn.

Camilla, who finished runner-up in Series 14 of The Apprentice, described it as an “unreal” shop for those looking for activewear.

She said: “Found the most unreal shop in Blackburn town centre for outdoorsy stuff.

“It’s an independent too which makes me 10 times happier. Shop local where you can huns.”

Camilla, who recently completed the Manchester Marathon, also shared some pictures of her “steals” which included a discounted Dare 2B clothing item marked down ££16.95 down from £35.

She also managed to nab a £40 The North Face waterproof which retails online for £70.

Camilla said: “This is legit £40 because I’m sneaky and squeeze into kids clothes – but still, who doesn’t love a bargain?”

Lancashire Telegraph: Camilla Ainsworth has spotted some bargains at a Blackburn independent shop.(Photo: Instagram/@camillaainsworth)Camilla Ainsworth has spotted some bargains at a Blackburn independent shop.(Photo: Instagram/@camillaainsworth)

Camilla encouraged her followers to give the business a visit.

She said: “This is not an advert or sponsored post. I just genuinely really want to help support a local shop. Pay them a visit please.”

Outdoor Action is a discount shop for outdoor clothing and equipment, including hiking, camping, climbing and skiing.

It is a family-run business and has been for nearly 50 years and sells leading brands such as Craghoppers, Regatta, The North Face, Vango, Outwell  and Outdoor Revolution.

Their website says: “Our staff are on hand in-store to provide expert advice.

“At Outdoor Action we have something to suit everyone and cater for almost every outdoor pursuit from family camping holidays, to skiing and snowboarding.

“If you are a serious walker, traveller, mountaineer or just want some practical protection from our winter weather you will find that we have all the outdoor gear you will ever need.”