SEAN Dyche insists there will be no pressure on club record signing Chris Wood’s head, because the Burnley boss feels price tags have become irrelevant in the modern football market.

The striker completed a £15million move, with the potential to rise to around £17m, when he signed a four-year deal from Leeds United yesterday.

He could soon be joined by Abdul Majeed Waris from French Ligue 2 side Lorient after the Clarets tabled an £8m offer for the Ghana international.

Netting Wood in the meantime means Burnley have broken their transfer record four times in just over 12 months, with the New Zealand international - last season’s Championship top scorer with 27 goals - costing at least £2m more than £13m Robbie Brady.

But Dyche insists players do not feel the burden of hefty fees, because big money moves have become the norm.

“Ten years ago, people used to say: ‘He’s signed for a record fee – it must be really hard.’ Every player has a record fee now,” said the Burnley boss.

“You ring about any player, and they go: ‘Twenty million’. Everyone’s £20m. So everyone’s got a price tag on their head. I think it’s changed.

“Twelve different clubs have broken their record this summer, because the market’s saying you’ve got to. It’s all changed. The psychology for players has changed. They can just get playing now.”

Dyche added: “Fees can swerve your judgement. But it’s not about that with these players now. Fees are irrelevant. They’re crazy.

“It’s more about the players. I’m more interested in the players. People used to ask: ‘Is it hard carrying that price tag around?’ That doesn’t exist any more, because everyone’s got a massive price tag.”

And Dyche is confident that former West Brom and Leicester City forward Wood, who could make his debut in the Carabao Cup derby with Blackburn Rovers tomorrow night, will cope.

“I think he adds to the quality of the squad, particularly with the loss of Andre (Gray),” said the Burnley boss.

“We think Woody’s maturity as a player is an important part of it. There’s still development in him, but I think he’s rounded a bit more now.

“He’s been around a few different clubs and a few different situations at the top two levels, not quite getting regular football at the top level at Leicester. I just think he’s a good player for us at this time.

“His first challenge is that he’s got to get into the team.

“I’ve been quite happy with the team, the way it’s operated in pre-season and at the beginning of the season, so that’s his first job.

“But we’re really happy to have Chris here. He’s someone I’ve liked for a while and someone I still think has more to come.

“I think at 25 he’s still got more development in him. I think he’s hungry to do that, and he wants to do it here. That’s a big positive for us.”

But Dyche is keen to add more attacking options, and Majeed Waris could fit the bill.

The 25-year-old, who has 22 caps for Ghana, has previously played in England with the Nike Academy at Hartpury College and had a spell with Forest Green Rovers’ reserves, and was scouted by Manchester United three years ago.

He has since played for BK Hacken in Sweden, Spartak Moscow, Valenciennes and Trabzonspor before joining Lorient for 5million euros two years ago.

Burnley have turned their attentions to Majeed Waris after making an offer of £13million to Deportivo La Coruna for their Romanian international forward Florin Andone, with the Spanish club holding out for a £25m-£30m release clause.