Blackburn Rovers have unveiled their new home kit for the upcoming 2026/27 Championship campaign.
The club recently announced a new long-term partnership with Umbro following the expiry of the previous Macron deal.
An official update read: "Blackburn Rovers and Umbro are proud to unveil the club's new 2026-27 Home Kit, a shirt inspired by the town that shaped us, our shared football heritage and the values that have defined this club for more than 150 years.
The wait is over. Introducing the Blackburn Rovers x @Umbro 2026/27 Home Kit.
Available online now and in the newly refurbished Roverstore from 4pm today.#BelongInBlueAndWhite | #Rovers 🔵⚪️ pic.twitter.com/E47qlBdK5a— Blackburn Rovers (@Rovers) July 10, 2026
"This season marks a new chapter in Blackburn Rovers' relationship with Umbro, one of football's most iconic brands. First partnered in 1974, the return of the Double Diamond brings together two names with deep roots in the game, united by a belief that football is built on tradition, authenticity and pride.
"To launch the new home shirt, Blackburn Rovers returned to one of the town's most recognisable landmarks: Imperial Mill.
"Standing proudly on the banks of the Leeds and Liverpool Canal since 1901, Imperial Mill is a reminder of the industry, resilience and craftsmanship that helped shape Blackburn. It represents the generations of people whose skill and hard work built this town, values that continue to define Blackburn Rovers today through our club motto, Arte et Labore .
"There are even local stories that workers would play football on the mill's rooftop during their breaks. Whether folklore or fact, it speaks to something that has always felt true about Blackburn: wherever people gathered, football was never far away. Because Blackburn Rovers has always belonged to the people of this town.
"The mill workers, the families who filled the terraces, those who travelled home and away, those who wore the blue and white before us, and those who will wear it long after us.
"The new 2026-27 Home Kit celebrates that connection. A modern shirt with heritage at its heart, created in partnership with Umbro and inspired by the town that continues to shape our identity."
Supporters can now purchase the new kit online via the official site and it will be on sale in the newly-refurbished Roverstore at Ewood Park from 4pm. Tony Mowbray, Ryoya Morishita and Augustus Kargbo will be in attendance.
Prices are as follows:
- Adult shirt - £64.99
- Adult shirt long sleeve - £69.99
- Adult shorts - £29.99
- Adult socks - £14.99
- Kids shirt - £54.99
- Kids shorts - £24.99
- Kids socks - £14.99
- Infant and baby kit - £49.99
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