Burnley have announced a multi-year partnership with social media platform X ahead of their return to the Premier League.
The partnership will see the club work closely with the platform to produce the first-ever X Originals content series in the UK.
The series will “exclusively capture Burnley’s first-team players, staff and leaders behind the scenes at the training ground, Turf Moor and inside the dressing room”.
It will launch early in the season through 20 episodes, which will release fortnightly as the campaign progresses.
Chairman Alan Pace said: “We’re delighted to be partnering with X as we enter an exciting period for the club ahead of our return to the Premier League.
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“Whether it be our now world-famous transfer reveal videos, or our incredible end of season dressing room celebrations, X has been home to some of our most popular and engaging social content.
“Community is at the heart of everything that we do, so partnering with X enables us to expand that community even further and bring our passionate fanbase closer together, while growing our visibility with new digital audiences.
“This partnership is part of our long-term plan as the club moves forward with fan engagement and content at its very core. We have lots of exciting plans together and look forward to sharing more details in the future.”
Burnley have gained plaudits for their viral transfer announcement videos in recent years, and Natasha Bedingfield’s surprise appearance at Turf Moor on the final day of last season has received more than 10million views worldwide.
Jonathan Lewis, X Corporation’s UK managing director, added: “We’re very proud to partner with Burnley in this multiyear deal which includes our first ever UK X Originals series.
“The Clarets have one of the most passionate fanbases in the game and we can’t wait to bring the spirit of the club’s supporters to life on X as the club chases glory this season.”
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