Rovers have announced an extension to their partnership with vaping company Totally Wicked.
Totally Wicked will continue as principal sponsors of the club for the 2023/24 season.
The company stepped into the breach in January 2022 as front of shirt sponsors following the collapse of the Roverite Compression deal and continued that for the 2022/23 season.
That was on an initial one-year deal, with a similar length deal now announced.
Totally Wicked will also continue as sponsors of Rovers’ training wear, a partnership which dates back to 2018.
Chairman Fraser Cropper is a life-long Rovers fan, with their headquarters less than a mile from Ewood Park.
Rovers CEO Steve Waggott said: “We’re delighted to extend our partnership with Totally Wicked into a sixth season.
“It’s great that two of the town’s biggest brands will once again sit side-by-side with each other during the upcoming campaign.
“It is vitally important to have strong links with the local business community and this latest agreement enhances that relationship even further.
“We’re extremely grateful to Fraser Cropper and his team for their continued commitment and support, and we look forward to working closely with them again over the next 12 months.”
We are thrilled to announce that Totally Wicked will proudly serve as the front-of-shirt sponsor for Blackburn Rovers Football Club for the upcoming 23/34 season.
— Totally Wicked (@TotallyWickedUK) June 19, 2023
Being deeply rooted in our historic hometown, supporting our local football club is both an honour and a privilege.… pic.twitter.com/IeRehtrweT
Totally Wicked was founded in Blackburn 15 years ago and now has branches all over the UK and Europe.
Rovers say they will have a 'prominent visual presence at Ewood Park and will now continue to have their logo on the front of Rovers’ first team shirts, Under-21s shirts and training wear until the end of the 2023/24 campaign.'
Totally Wicked Chairman, Fraser Cropper, said of the deal: "As a fan of Blackburn Rovers since childhood, I am thrilled to see our partnership entering its sixth season.
“Totally Wicked and Blackburn Rovers share a rich history, and we are proud to have our name on the front of the team's shirts once again. It is a testament to our commitment to the club and our local community."
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