Rovers have announced that Totally Wicked have stepped in as front of shirt sponsors for the remainder of the season.

The existing deal with Australian-based Recoverite Compression, signed in 2020 and up for renewal in the summer, has been brought to an end with immediate effect.

That will see Blackburn-founded Totally Wicked step into the breach for the remainder of the season, starting with tomorrow’s game at Hull City – the first of seven games to be shown live on Sky Sports before the end of next month.

The club are set to issue a further statement to supporters with regards to shirts bought with the Recoverite branding.

Totally Wicked have been sponsors of Rovers’ training gear since 2018 and have stepped in at short notice to strike this latest agreement which is said to be worth a six-figure fee.

It comes as the Lancashire Telegraph understands the Recoverite deal was cut short due to monies owed to the club on the pre-existing deal.

In a statement, the club said: “As a result of the Covid-19 pandemic, which has had a significant impact on the global economy, the two parties have been unable to develop a number of the exciting and innovative product and performance plans that were put in place when the sponsorship agreement was announced. 

“While Rovers are disappointed that the partnership has come to an end prematurely, particularly with such an exciting second half of the season in store, the club is delighted to enhance its close relationship with training wear partner Totally Wicked.”

E-cigarette company Totally Wicked has had sponsorship at Rovers for four years, with their deal now extended to include front of shirt sponsorship.

Their logo will be on the front of Rovers’ first-team and Under-23s shirts until the end of the 2021/22 season, starting with the trip to Hull City on Wednesday, with the club then looking for a new sponsor in the summer.

Totally Wicked Chairman, Fraser Cropper, said: “Our headquarters are located within a short walking distance of Ewood Park and many of our team across the business, including our leadership team, are passionate supporters of our hometown club. 

"It was therefore a proud moment when we became club sponsors in 2018 and hopefully we will continue this affiliation and support for many years beyond.

"The opportunity to support further with the privilege of being principal shirt sponsors for the remainder of the season is a real honour for our brand.

"With such a great start to this season, along with every other supporter, we hope that this season’s end is as memorable and successful as 1992 and 2001.”

Rovers named Recoverite as their principal sponsor in 2020. That came after the previous deal with 10Bet was cut short as the gambling company activated a clause within the contract that saw them end the agreement a year early.