Rovers have amended their ticket pricing structure, including a new rate for midweek matches, following consultation with supporters.

The club have launched a 17-game season ticket, as well as an anniversary initiative for the November visit of Sheffield United and scrapped the Category A+ rate.

Rovers sold 7,000 season tickets but are yet to top 12,000 supporters for any of their opening five home matches, with the home game with Hull City last month their lowest crowd at Ewood Park for over 30 years.

Chief Executive Steve Waggott admitted that attendances were a cause for concern, with matchday tickets having been a bone of contention among supporters.

Announcing the changes, Rovers said: “Following consultation with and feedback from various fans groups, it became clear that many supporters who were unable to commit to a 2021/22 season ticket in the summer, due to the impact of Covid-19, were now keen to get behind Tony Mowbray’s young team for the remainder of the campaign, at the best possible price.”

The main changes announced by the club, who host Coventry City on October 16 upon their return to action after the international break, include a change to their ticketing categories.

The remaining Category A+ games, against neighbours Preston North End on December 4 and Blackpool on April 9, have now been downgraded to Category A fixtures, which in turn has had its main ticket price level lowered from £32 to £30. 

Category B prices will remain at £25, however the club is introducing a Category C for all non-holiday midweek games, which will see adult ticket prices capped at £20.

Rovers say the move is to make midweek home games ‘as affordable as possible’ following on from the sub-10,000 crowd against Hull City.

The new ticketing price will take in matches against Fulham (November 3), Peterborough United (November 24), Nottingham Forest (February 9) and Derby County (March 15).

Season tickets were priced at £399 for this season, held over from the last campaign, but in a bid to introduce greater flexibility, the club have launched a 17-game season ticket.

That will start with the visit of Reading on Saturday, October 23 and is priced at £299 for adults in the Blackburn End, Riverside Stand and Jack Walker Stand lower tier, which equates to £17.59 per game, a similar rate as to the original season ticket.

The other initiative is an anniversary rate for the home game with Sheffield United on Saturday, November 6. With the club set to celebrate their 146th anniversary next month, adult tickets will be priced at £14.60 across the stadium.

A club spokesman said: “The club hopes to attract a bumper crowd to the game, which will also be our annual Remembrance Day fixture, as we celebrate our long and illustrious history as one of the most successful town teams in the country.”

The club will also continue with their Next Generation Initiative, with 1,000 supporters having been invited to watch games in the upper tier of the Blackburn End for games with Luton Town and Cardiff City.

They added: “Rovers will give consideration to staging other ticket offers throughout the course of the campaign and will continue to designate games to our Next Generation initiative, which provides supporters with the opportunity to reconnect with the club or to experience a matchday at Ewood for the first time.”

For more details visit, call the ticket office on 01254 372000 or visit the Roverstore at Ewood Park.