Rovers target Adam Reach has opted for a move to West Bromwich Albion.

The 28-year-old is set to become the fourth signing under new manager Valerien Ismael, with the deal to be announced within the next 48 hours.

Reach has been a target of Rovers throughout the window but Tony Mowbray will have to turn his attentions elsewhere in a bid to find additions to his squad, with still no new face through the door, with those now likely to come through the loan market.

The 28-year-old was available on a free transfer after leaving the Owls where he made 219 appearances, and impressed against Rovers last season, scoring a wonder goal in the 1-1 draw at Ewood Park in December and then setting up the winner for Josh Windass at Hillsborough in April.

Reach is also a player well known to Mowbray, indeed the Rovers manager handed him his senior debut in May 2011, aged 18, scoring a last minute goal in a win over Doncaster. He made 40 appearances for Wednesday last season, scoring three times, as they were relegated to League One, and was one of a host of players released at the end of their deals.

He has taken time to decide upon his next move, and despite the interest from Rovers, he will join the Baggies ahead of their Championship season which starts on Friday night against Bournemouth.