Burnley have announced Spreadex as their principal shirt sponsor for the 2021/22 campaign in a “multi-million-pound deal”.

The UK-based betting firm will also work with the club on a range of community and charity-based initiatives over the course of the season.

“We are delighted to join the Burnley FC family as main sponsor at an exciting time in both the club’s and our own futures,” said Spreadex CEO Dave MacKenzie.

“Burnley’s values and ambitions echo our own, and we’re looking forward to supporting the club throughout the 2021/22 season both on and off the pitch,” he added.

The Clarets have also pledged to donate £5 from every third-choice shirt sold to Alzheimer’s Society, which Spreadex will match.

Ella Cummings, Burnley’s Head of Commercial Partnerships, said: “We’re very proud of the pledge to donate £5 each for every third-choice shirt sold which will provide support for those affected by dementia following the devastating effects Covid has had on people up and down the country.

“We know this is a cause close to Burnley fans’ hearts and we’ll be working closely with Alzheimer’s Society this season on projects to continue this important conversation.”

The Clarets’ new home kit will be released later this week, and will be worn for the first time against Oldham Athletic on Saturday afternoon.