Another day, another name added to the growing list of admirers in Adam Armstrong.

Yet there is no progress on where he will be playing his football next season.

While he remains under contract at Rovers, that is currently for just another season, something the club are trying to address, but it feels like it is a losing battle as each day passes and another club joins the race for his signature.

So if Armstrong is to move on, and who could begrudge him that move after the stellar season he’s had, is the increased interest a good thing?

Norwich City became the latest club to be linked with the 24-year-old this week, joining Southampton, while last week it was revealed that Fulham and West Ham United were leading the chase.

Former club Newcastle United and Brighton & Hove Albion have also been credited with interest in what will be an intriguing, but likely drawn-out, transfer saga.

The concern for Rovers is that a prospective Armstrong sale will be pivotal to their own transfer dealings, little progress has been made.

With 12 months remaining on his contract, there is a ceiling to what Rovers can expect, that being a key difference to any possible comparisons with Brentford’s £30m sale of Ollie Watkins 12 months earlier as he joined Aston Villa while still having three years left on his deal, despite having scored fewer goals than Armstrong.

On the flip side there is the 40 per cent sell-on clause that will see Newcastle owed a big chunk of the profit on the £1.75m deal that brought Armstrong to Ewood Park in 2018.

The positives of a growing number of admirers is that Rovers will hope a bidding war will be drawn out, testing the resolve of the interested parties of just how high they will go.

But on the flip side, it could lead to slow going as the sides assess their options knowing that there will be competition for Armstrong’s services.

It would appear that half the sides in the top-flight are weighing up a move for Armstrong who at 24 has room for growth, and is a homegrown option, and finished as runner-up in the Championship scoring charts in 2020/21. With how other players have stepped up from the second tier in recent seasons, there is less of a reluctance for sides in the Premier League to take a chance on Championship players.

Equally, Fulham offer an interesting option as they bid to make an immediate return to the Premier League, relegated largely owing to their lack of firepower.

For all the talk about Armstrong there are yet to be any bids. All the reports surrounding possible moves see valuations of between £10m and £16m.

While the national press have suggested that £25m would be needed to get Armstrong out of Ewood Park, Rovers are understood to be more realistic given his current contractual situation, but will still hold out for £20m, of which just over £7m would be owed to Newcastle.

There are many factors at play. When do teams start to look elsewhere and consider themselves priced out of an Armstrong move? When do Rovers feel they can push no more? How real is the interest? There is a long way from monitoring the situation, considering a bid, and actually showing the colour of money.

It must be remembered too that Rovers haven’t sold a player at the kind of fees mentioned for approaching a decade.

As for the player himself, he is currently away on honeymoon, his future in the hands of his representatives who have met with Rovers about the prospect of an extended deal, but with that level of interest, and little wriggle room in terms of salary, an extended contract seems the most unlikely scenario.