Rovers have signed a five-year deal with Macron to take over as the club’s new kit manufacturer.

The Italian-based sports brand will replace Umbro whose own five-year deal with Rovers ended this summer.

The Macron link-up brings to an end a third long link-up between Rovers and Umbro, the pair having worked together between 2007 and 2013 with Nike then taking over for three years before their return in 2016.

Macron will now produce the club’s kits, and training gear, through to 2026, wit the deal starting on July 1. 

Macron are already kit manufacturers of three Championship clubs, working with Reading, Millwall and Nottingham Forest, as well as top flight clubs in their native Italy, Spain, Scotland, Portugal, alongside deals with national teams across a variety of sports.

The brand was founded in 1971 and previously held naming rights of Bolton Wanderers’ stadium.

Recoverite Compression have a year left to run on their principal sponsorship deal having replaced 10Bet Sports last summer, the gambling firm having cut short their partnership a year early.

Other recent Rovers kit suppliers include Asics, Ulhsport, Kappa and Lonsdale.

Rovers’ CEO, Steve Waggott, said: “We are delighted to formally announce our new official technical kit sponsor and supplier.

“Macron have a fantastic reputation for the design and quality of their kits and we are really excited about our new range for the 2021/22 season and beyond.

“We are thrilled to be part of the Macron family. They have an impressive portfolio of clubs, not least some big competitors of ours in the Championship.

“Being an Italian brand means design is central to their proposition, but also commercially, this is an excellent deal for the club. We are delighted that we have agreed a five-year term, which provides us with stability and the guarantee of continuing to offer our fans some of the best kits around.”

Gianluca Pavanello, Macron CEO, added: “The agreement with Blackburn Rovers is hugely important to Macron.

“I am personally so proud of the partnership with this prestigious and historic club that I followed with passion back in the 1994/95 season when, against all odds, they won the Premier League under the guidance of Kenny Dalglish.

“The Macron Hero is our logo that represents dogged fighting spirit, that passion and determination to reach a goal, as well as the exuberance of winning a challenge. That is why I see our two brands are aligned, as these same features are inherent in this club with such an immense history as Blackburn Rovers.

“Our goal is to encapsulate all this when we create the iconic home shirt, as well as all of the club’s collection to honour heroes of old and heroes of the modern game. Put more simply, the Macron Hero is there to represent sporting heroes.”