Rovers hope to boost attendance figures, and noise levels, at Ewood Park ahead of a Christmas double-header starting with Monday night’s game under the lights against Wigan Athletic.

The club have cut ticket prices to £10 for adults for the televised clash and could attract the biggest gate of the season with the team having won each of their last four Ewood matches.

Tony Mowbray’s side have shot up the Championship table, courtesy of six wins in eight matches, and the club are looking to capitalise on that momentum.

There will be a Christmas feel around the ground ahead of kick-off, as well as a gesture of goodwill that will see members of the town’s homeless population invited to the game where they will also enjoy a hot meal.

Chief executive Steve Waggott admits the time of year, and the game being shown live on Sky Sports, who will be broadcasting from Ewood throughout the day, makes it difficult to assess what impact the ticket offer will have, but is hopeful of a strong take-up.

And he believes fans can help play their part in helping Rovers try and push in to the top six and end 2019 on a high.

“I think whatever happened it was going to be our Christmas game, a family event, trying to encourage as many as people as possible to come to the game,” he explained.

“With the busy Christmas schedule, we thought let’s get it back to £10, £5 and £1 and open it up to Wigan fans as well.

“There will be Christmas jumpers, mince pies, mulled wine, the Salvation Army we’ll be doing a collection for them.

“Through Nightsafe we have invited the homeless as well, feed them, let them watch a game.

“We’ve had a whip round for a few items that they might need over Christmas to give them a small gift to show that everyone at the club is aware of what goes on in the outside world.”

In partnership with charities such Blackburn Rovers Community Trust, Nightsafe, Hands of Hope and Blackburn Foodbank, the club expect to feed up to 150 people in the club’s Strikers Lounge between 2.30pm and 5.30pm on the day of the game, with the offer of a free ticket to watch the game.

Rovers’ highest attendance of the season so far is 15,149 against Luton back in September with a core home support of around 12,000 staying fairly consistent.

The walk-up figure for the opening day of the season against Charlton was the highest for a number of seasons, and it is hoped that a reduction in prices could encourage more new, or returning, fans to come through the turnstiles.

“We’d like to think so but it’s such a difficult time of year, a day before Christmas Eve, everyone is busy and hence why we’ve made the prices as affordable as we can, and done other things as well to try and encourage people to come,” Waggott said of the possibility of a season high figure.

“It’s live on Sky, so it will be interesting to see how many we get.”

The club were criticised for the introduction of the Category A plus games that saw tickets for last month’s game with Sheffield Wednesday, and the upcoming game with Leeds United, priced at £39.

To offset that for home supporters there was a three ticket deal for the three November home games which attracted 600 sales.

Rovers are reluctant to do too many ticket offers, so to not disadvantage season ticket holders, as Waggott added; “There has to be a strategic balance of when we do it.

“We had the Category A plus, we tried to push them towards the 1875 Club membership ticket offer where they got three games at £45, £15 a game, they almost got their money back.

“We’re trying to drive sales, and if we have some more affordable prices to balance against then we will do it.”

The Wigan game will be the first Ewood fixture since the win over Derby on December 7, with Rovers having since taken four points from away games at Swansea City and Bristol City within the last week.

They have moved to ninth in the table, climbing eight places in the space of their six-game unbeaten streak, and two positive results in games with Wigan (December 23) and Birmingham City (Boxing Day) could well push them in to the top six.

As well as offers on matchday tickets, hospitality packages have also been reduced, with fans given the opportunity to watch from one of the newly-refurbished lounges. Packages in Jack’s Lounge are available from £33 per person, and £63 in the Premier Suite.

“Back-to-back games, two big games, and you’d think that if we can get four to six points, although they will be tough against a local side in Wigan, then Birmingham who are difficult, then we’ll be in the top six mix,” Waggott added.

“It’s important that we get as many people in the stadium as possible to roar them on and give them the backing.

“We get on average 13,500 to 14,000, depending on the away end, so we must have 12,000 core supporters at the moment.

“If we can take that support level, and the volume, up a notch and try and push us in to the top six.”

In the lead-up to Christmas, the Roverstore is also cutting prices by up to 50 per cent from tomorrow, with a 20 per cent reduction on all home, away and goalkeeping kits, before the launch of the 25-year anniversary products in the new year.

Fans are encouraged wear Christmas jumpers for the Wigan game, but despite doubling the order from last year, the Roverstore has sold out of club-branded versions.

So far, the club have sold around 200 half-season tickets, available from £170 for adults, £105 for seniors £90 for 18-25-year-olds, £55 for Under-18s and £40 for Under-12s.

That will include the final 12 home matches of the season, with the Championship’s top three, West Brom, Leeds and Preston still to visit Ewood in 2019, while any half season ticket bought before 6pm on Monday will include the Wigan game as well.

Waggott hopes the strong home form will persuade fans to take up the offer and stressed the importance of attendances to the club.

He said: “We’ve extended the offer up to the Wigan game.

“We have sold around 200 half season tickets. We normally get around 500 in previous years.

“In previous years they have gone as high as 800 to 1,000 depending on how the team is performing.

“Where we are at the moment it’s a great offer for people to come and watch the second half of the season and we’ve still got to entertain the top three and Fulham.

“We have some of the big hitters to come.

“It was a massive fortress in League One and is becoming that way again.

“The more people we can get in, at all levels, from general sales and at a corporate level, fill the stadium more, that would be great.

“I know people are fed up with me talking about attendances but it is something we need to be looking at.

“I know there’s a lot of challenges for people but hopefully people might be a bit more optimistic.”

For more information on the Wigan game, half-season tickets, or the club shop, visit the club website.