SEAN Dyche shrugged off criticism of the Clarets style as he insisted: 'I'm not bothered what others think'.

Istanbul Basaksehir boss Abdullah Avci took aim at Burnley's approach in the first leg of the Europa League third qualifying round last week, calling it a 'British brawl' of a game and hinting at the Clarets' long ball tactics.

Dyche's side had just 28 per cent of the possession in the Fatih Terim Stadium but they showed the other side to their game on Sunday, passing the ball around with confidence at Southampton and creating chances as a result.

But the Turf boss insists he'll continue to set his side up to win any given game, regardless of what the critics think.

"I’ve got no problem with that. I’ve said many, many times that the football we want to play is effective football," Dyche said when Avci's comments were put to him.

“I think you’d have a different view after the Southampton game if I chose to be that worried about it.

“But that’s up to him. I’ve no problem with it. People have got to be successful in football. That’s what I think.

“My personal view is to play effective football in any game. If that means making sure the ball goes on top of their centre halves then that’s what we’ll do.

“If we think we can play through a team and open them up, then that’s what we’ll look to do.”

That is certainly the approach the Clarets took on the south coast as they opened their Premier League season with a goalless draw against Southampton.

They could easily have won that game and they enjoyed plenty more of the possession than they had in Istanbul less than 72 hours earlier.

But asked if his side had taken a step forward this summer in terms of their ability to keep the ball, Dyche said: “We’re only trying to press upon ourselves how to affect games.

"I think you get judged against the game now, what are you doing against the norms of the game?

“I’m not really bothered, I’m bothered about what we’re doing, full stop.

“The main thing for me is to be effective, whatever game you play in whatever sport.

“Against Southampton, they were very defence minded, retreated early, got numbers behind the ball early, so you need to find a way of breaking that down.

“Can we play in between, shift and slide the ball quickly across the pitch to get into aggressive attacking positions? Yes we could.

“On another day, against a high back line, why would you not put it in behind them?

“If the opposition are really good at keeping the ball and being progressive with their passing, are you going to beat them at their game? Probably not.

“Can you beat them in a game they’re not used to? There’s a chance."

The long ball tag continues to stick to Burnley though, not that it worries their manager.

"People can decide whether we do or not, I’m not bothered," Dyche said.

"I want my team to win, and if we can’t, get a draw. If we can’t draw, at least play in a manner which was trying to win.

"If that goes wrong, then I get cross!"