BURNLEY have announced a 'record-breaking' shirt sponsorship deal with new gaming and betting brand LaBa360.

The recently launched firm take over as shirt sponsors from Dafabet, whose two-year contract expired at the end of June.

Following the end of the Dafabet deal the Clarets' new home shirt for the 2018/19 season will be launched at midday today, featuring the LaBa360 logo.

Home and away shirts in all competitions will feature the LaBa360 logo, with the club describing it as a 'record-breaking multi-season deal'.

Anthony Fairclough, commercial director at Burnley Football Club, said the deal showcased Burnley's 'growing global appeal'.

"We are proud and delighted to welcome LaBa360 on board," he said.

“This is the largest financial deal in our history, and the third international company we have had as principal partner, which demonstrates the growing global appeal the club offers companies overseas thanks to our Premier League platform.

“We look forward to a very profitable relationship in the coming seasons.”

LaBa360, an international gaming company who provide customers with sports betting and casino products, will also feature in pitch side and generic branding at Turf Moor, as well as across online and social media platforms in the UK and internationally.

LaBa360 are joining the Clarets at an exciting time, as the club prepares to embark on its first competitive European adventure for over 50 years, following their eye-catching seventh-place finish in the Premier League.

And the new partnership is designed to enable Burnley Football Club to engage with a wider audience and expand a growing international fan base, while giving LaBa360 exposure in the most watched league in the world.

Angelika Tang, Director of LaBa360, said “This is a hugely exciting time to partner with a high profile Premier League team like Burnley.

“Built on solid foundations and following a stellar season, we are certain the club will provide us with the platform to launch this new, international iGaming brand.

“We are looking forward to engaging with the club’s ever-growing fan base in the UK and worldwide.

“Laba, broadly meaning ‘legendary luck’ or ‘the luck of legends,’ is something we hope will rub off on the team and our customers, bringing greater success to all.”