BURNLEY have agreed a deal with Ladbrokes to become the club's official UK betting partner.
The three-year deal will also see the bookmaking chain take over sponsorship of the away end after David Fishwick ended his association with the club earlier this summer.
Ladbrokes will provide matchday betting services at Turf Moor, as well having a prominent presence on the official club website and social media channels, as well LED advertising, advertising on the giant screen, and in the match-day programme.
As part of the partnership, supporters will be able to access exclusive Ladbrokes offers and promotions throughout the season, including several 'money-can't-buy' experiences such as training ground visits and tickets.
Anthony Fairclough, Burnley's commercial director, said: "We are extremely excited to announce this deal with our new UK betting partner Ladbrokes.
"This will create a lot of new experiences for the fans, which will be delivered by Ladbrokes, and some exciting offers during the course of the season to come.
"We look forward to welcoming Ladbrokes and not only will it involve major exposure at Turf Moor, it will see a full betting service offered to fans through the concourses, as well as their branding on the Cricket Field Stand, which was previously sponsored by David Fishwick.
"I would like to say, on the record, that we are thankful to David for his long-term support and commitment to the club in many years he has sponsored the stand and hope that continues."
Ladbrokes Head of PR, Jessica Bridge, said: "We are very excited at Ladbrokes to be forming this dynamic partnership with Burnley Football Club as another enthralling Premier League season gets underway.
"It promises to be an exciting season ahead for the club and we would like to wish the manager, the players and all the fans the very best of luck."
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