SEAN Dyche is continuing to work on strengthening his squad ahead of the Clarets’ Premier League return, but admits the riches from the top flight’s mega TV deal are ‘not as powerful as everyone thinks’.

The Burnley boss believes the transfer market has taken another step forward this season, with clubs wanting more for their players than ever before.


The Turf chief is set to add to his squad this week, with Charlton’s Iceland winger Johann Berg Gudmundsson due to complete a £2.5million move in the next couple of days, while a bid of around £1million has also been accepted for the Addicks’ 24-year-old goalkeeper Nick Pope, who will provide further competition for Tom Heaton.

But the battle to bring new central midfielders to the club has proved difficult, with bids for Derby’s Jeff Hendrick and Brighton’s Dale Stephens rejected, while Stoke City boss Mark Hughes has quashed talk of Charlie Adam leaving the Potteries.

Speaking after the Clarets opened their pre-season with a 3-1 win over Stade Nyonnais in Switzerland on Friday night, Dyche said: “The chairman is taking care of a few things, he knows the people we want and he will be working hard to make them come to reality.

“I think it’s just a case of everyone wants more, it’s been there for years now but it’s probably been accelerated again this year because everyone promotes the idea of numbers.

“We’ve got more but everyone else has got more as well. There’s so many wealthy owners now.

“People talk about some of the debt in football but the owners are writing that debt off, so when you do go for a player the numbers are not easy to find. They’ve gone up and up and up, and it only takes a couple of deals to break that ceiling and they go up again.”

Burnley have offered £6million for Hendrick and £4million for Stephens without success so far.

They had also expressed an interest in Adam, but this weekend Stoke boss Mark Hughes said: “I think there was a little bit of interest in Charlie, but we haven’t encouraged that.

“Charlie is a part of what we are doing here moving forward, so that’s not a situation that will develop.”

Despite entering the Premier League at the perfect time in terms of the new TV deal, with clubs expected to bank at least £170million this season, Dyche said it remained a battle to bring suitable players in.

“We are a club that have a situation that is hard, it’s hard to get players in of the necessary quality that still fit the model of the club with the wages, etc,” said the Clarets chief.

“It’s been ongoing since I’ve been here so it’s not new to me. Even with that extra money the market moves forward so it’s not as powerful as everyone thinks.

“The chairman is trying to put deals that will affect our group and add to it.

“The superpower clubs throw huge money at these things to make sure they happen, our club works in a different way and that’s the way the chairman and the board want it.”