Asda has announced that this week it will be rolling out access to its loyalty programme, Asda Rewards, to all 633 stores across the UK as well as online.

Asda Rewards, which has been in customer trials in different regions since October 2021, has already seen over 1 million customers sign up to the app-based loyalty programme.

Customers using Asda Rewards earn pounds, not points, building up a Cashpot to spend in Asda stores or online, simply by doing their usual grocery shop.

READ MORE: Iceland launches interest-free loan scheme to help with cost of living

Asda Rewards loyalty scheme

So far, Asda Rewards users have built up over £4m in their Cashpots.

Shoppers can earn Asda Rewards every time they shop by scanning their app when they check out. They will be rewarded in three ways:

  • By completing in-app missions, such as:
    - The ‘Back to School’ mission, where customers receive £5 into their Cashpots when they spend £25 on George school uniform.

- Fruit and Veg Bonus - Buy any 10 fruit and veg and get £1.50 into your Cashpot

  • By completing ‘milestone missions’. Customers' Cashpots will build higher the more they spend over the next 4 weeks.
  • By buying ‘Star Products’ which are highlighted throughout the store:

- There are over 400 ‘Star Products’ available across own brand and branded lines - where customers will receive 10% back into their Cashpot when they add any of these products to their basket.

Lancashire Telegraph: (Asda)(Asda)

Customers will see their Cashpot build up in the Asda Rewards app as they shop. They can redeem their cash whenever they choose by creating a voucher in the app with the money they have saved which they can use for money off their next shop.

For those customers shopping online, the Asda Rewards app will link up to their asda.com account, making it even easier to be rewarded every time they shop.

Mark Baxter, Senior Director for Loyalty at Asda, said: “We’re incredibly excited to be able to give all our customers access to Asda Rewards across the UK so they can start to earn Rewards & build their Cashpot. We know that times are tough for families right now, so it’s great to be able to reward them for simply shopping with us.”

Asda also recently launched a new credit card in conjunction with Asda Rewards, where customers can earn money back into their Cashpot every time they spend. Customers will receive 1% back on all Asda purchases, including fuel, optical and other services, along with 0.3% back on spending outside Asda.

Your Money Matters

Your Money Matters is a campaign launched by us and our sister titles across Newsquest to help you overcome the surge in the cost of living. This year has seen a whole host of household price increases - from the energy price cap rise to surging inflation and food prices - costing your family hundreds or even thousands of pounds extra per year. We're making it our mission to look out for your cash, offering money-saving deals, competitions, giveaways and insightful stories from your community on the impact this cost of living crisis is having on our readers. The worldwide energy crisis exacerbated by the Ukraine invasion, the financial impact of the Covid pandemic, record inflation figures and a surge in the cost of goods, fuel and travel means we will all feel the pinch. Through our newspaper, we want to do what we can to help make your cash go further because we know your money matters.