With temperatures dropping and Christmas on the horizon, shoppers are turning to thermal clothing to stay warm without piling on bulky layers.
M&S is hoping to meet that demand with its Heatgen thermal collection, which includes everything from lightweight long-sleeved tops to fleece leggings designed for colder days.
The retailer also expects to sell more than 10 thermal tops every minute online in December alone.
Interest is already rising, with Google searches for thermal tops up 130% in the last seven days, while searches for M&S thermal leggings have jumped 190%, according to the retailer.
The collection comes in three warmth levels – Light, Medium and Maximum – allowing shoppers to choose layers suited to the weather and what they have planned.
Shoppers can see the full range here.
There are also colourful and printed designs intended to be worn as part of an outfit, rather than hidden underneath it.
M&S expects 40% of its thermal sales this winter to come from coloured and printed styles.
The M&S Heatgen thermals to shop this winter
Whether you're looking for an extra layer for a Christmas market, warm leggings for a chilly morning or an everyday top to wear under your clothes, these are some of the key pieces in the M&S Heatgen collection.
1. M&S Heatgen Maximum Thermal Funnel Neck Top – £25
A funnel-neck style designed for maximum warmth, this top is an option for shoppers looking for a thermal layer when temperatures really drop.
2. M&S Heatgen Maximum Thermal Crew Neck Top – £22
A crew-neck thermal top designed for colder weather, making it a practical option for layering under everyday outfits.
3. M&S Heatgen Thermal Secret Support Bra Vest – £15
This thermal vest combines an extra layer with built-in support, offering an alternative to wearing a separate vest and bra.
4. M&S Heatgen Thermal Shaping Body – £25
For shoppers who prefer a closer-fitting base layer, the Heatgen Thermal Shaping Body offers another option within the collection.
5. M&S Heatgen Maximum Thermal Slim Joggers – £25
These slim-fit thermal joggers are designed for maximum warmth, providing an alternative to standard joggers on colder days.
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6. M&S 2 Pack Heatgen Light Thermal Long Sleeve Tops – £25
A two-pack of lightweight thermal tops is an option for shoppers who want everyday layers without choosing the collection's maximum-warmth styles.
7. M&S Heatgen Maximum Thermal Fleece Leggings – £22
These fleece leggings are designed for maximum warmth, making them worth considering for chilly days when an extra layer is needed.
8. M&S 2 Pack Heatgen Thermal Built-Up Shoulder Vests – £16
The two-pack of thermal vests offers another layering option for everyday winter dressing.
Will you be buying any of the M&S Heatgen collection? Let us know in the comments.
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