More than half of Brits think their group chat is so funny it could be a podcast.
A new survey of 2,000 adults found that 61% believe their WhatsApp banter is entertaining enough to make it onto the airwaves, with 64% describing their friendship group as the "wittiest, funniest, and smartest."
The findings were revealed in research commissioned by Echo Falls to mark the launch of its new Sour Apple Fruit Fusion flavour.
Taran Dhillon, brand manager for Echo Falls, said: "Group chats are where so many of our funniest, juiciest and most unfiltered conversations happen, from the post-night-out debrief to the friend who always has a story to tell.
"With our new research showing that nearly two thirds of Brits think their group chat could be good enough for a podcast, it seems we're all a lot more entertaining than we might give ourselves credit for.
"That's exactly the spirit behind Sour Apple Fruit Fusion.
"It's our juiciest flavour yet, with juicy green apple, a sharp sour hit and a glow-in-the-dark label so we wanted to have a bit of fun with the juicy truths that come out when friends get together and the group chat gets going."
The survey, carried out by Perspectus Global in September 2026, also revealed that 40% of people believe their chat would be funny enough to host a podcast, and nearly one in four (23%) are convinced they're the funniest in their friendship group.
When asked why, 44% said their friends regularly like their jokes, while 31% said they leave their mates in stitches at the pub.
The same number believe they're the funny one at work, and 27% think their partner finds them hilarious.
Not everyone is a talker, though.
A quarter (25%) admit to being the group's "lurker," quietly reading every message without ever contributing.
Meanwhile, 24% describe themselves as "voice-note lovers," often sending recordings longer than two minutes instead of typing out a message.
Despite this, 26% of Brits say they hate receiving voice notes, even though 13% admit they're now more likely to send one than a text.
Group chats are more than just jokes and memes.
Nearly a quarter (23%) think they're built for drama and gossip, while 73% say they make a point of checking the chat after a night out to relive the evening's events.
Some just can't keep things to themselves—26% admit they have to share juicy information with friends.
The research also explored the different personalities that emerge in group chats.
Four in 10 (41%) see themselves as "the joker," while 38% are always the first to reply.
A quarter (25%) believe they're the "brains" of the group, offering sensible advice, and 20% identify as the resident meme suppliers, regularly sharing GIFs, pictures, and screenshots.
On average, Brits are part of eight group chats, but only a quarter (25%) say they genuinely enjoy being in them.
The most common reasons for using group chats include arranging nights out (51%), impromptu meet-ups (47%), coffee dates (39%), and weekends away (36%).
Other uses include sharing memes and jokes (39%), general banter (38%), and gossiping about people they know (31%).
To celebrate the launch of Sour Apple Fruit Fusion, Echo Falls took to the streets with its "Juicy Truths" campaign, asking members of the public to spill the tea on the gossip, embarrassing stories and outrageous conversations taking place in their group chats.
Whether you’re the joker, the lurker, or the meme supplier, it seems there’s a little bit of podcast-worthy comedy in every conversation.
The full findings paint a picture of the modern group chat as a space for laughter, drama, and a good story or two—just don’t expect everyone to reply.
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