Aldi has been forced to apologise after discontinuing a crisp flavour described by shoppers as "amazing" and "addictive".
Aldi is the fourth-largest supermarket in the UK, and consumer champion Which? has named it the UK’s cheapest supermarket for the past four years.
The supermarket giant has already discontinued several products in 2025, including:
- Very Berry Muesli
- Dairyfine Blonde chocolate bar
- Yeasty Flavour Snackrite Mighty Crisps
- Savour Bakes Water Biscuits
Discontinued UK chocolates and sweets
Aldi discontinues "addictive" crisps
Now Aldi has confirmed its Specially Selected Prawn Cocktail Hand Cooked Crisps have also been discontinued.
Shoppers have taken to social media questioning "what happened" to Aldi's prawn cocktail crisps.
One person, posting on X (formerly Twitter), said: "@AldiUK what’s happened to the prawn cocktail crisps? Bring them back please! Are they only sold around Christmas?"
Aldi, responding to the post, confirmed the crisps have now been discontinued.
Hi there. We have discontinued this product. Sorry for any disappointment. We can certainly let our buying team know you are looking for them! - Cian
— Aldi Stores UK (@AldiUK) June 11, 2025
A spokesperson replied: "Hi there. We have discontinued this product. Sorry for any disappointment.
"We can certainly let our buying team know you are looking for them!"
The disappointed shopper added: "Please do!!! I’ve been searching for them - I hate prawns but these crisps were amazing and addictive ha!"
Aldi's prawn cocktail crisps described as "the best ever"
Aldi's Specially Selected Prawn Cocktail Crisps proved a hit with fans during their time on shelves.
They also featured on Good Housekeeping's list of the best crisps for picnic and BBQ season in 2024.
The prawn cocktail crisps were said to be a mixture of "sweet and tangy tomato and prawn" flavours creating a "pleasing balance of sweet, salty, acidic and smoky", according to Good Housekeeping taste testers.
Aldi's Specially Selected Prawn Cocktail crisps "will be returning"
Although Aldi's Specially Selected Prawn Cocktail crisps have been discontinued, it is only set to be temporary.
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An Aldi spokesperson confirmed the crisps were part of a "seasonal rotation" and "will be returning".
The spokesperson said: “Customers who were disappointed not to find our Specially Selected Prawn Cocktail Crisps in stores recently shouldn't worry because they will be returning - so watch this space.
"In the meantime, our Snackrite Prawn Cocktail Crisps are a great alternative which are really popular with shoppers."
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