AN advertising firm has changed its name as it shifts its focus to the internet.

Altham-based CW Advertising, along with sister company ITFX, is now Creative World to cash in on lucrative online advertising.

Managing director Clive Woods said: “Our re-brand provides more focus and clarity for our fully integrated design, marketing and new media services and will be instrumental as we develop our growing international reputation.

"We harness the power of new technologies for the benefit of our clients.”

Creative World, which was founded by Mr Woods in 1982, has a prestigious list of clients including Tesco, B&Q and BASF.