A CRANE hire firm is hoping to get a lift from its new name.

Graytson, White & Sparrow, which has a branch at Great Harwood, has changed its name to Initial GWS Crane Hire.

The firm is part of Initial Plant Services, a division of the Rentokil Initial group.

"It is an exciting time for us as Initial is a great international brand which stand for quality and reliability," said Andrew Makepeace, managing director.

The crane firm is well known for taking part in high profile projects including the Millennium Dome and the Royal Opera House.

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