FURNITURE-to-curtains retailer Rosebys - which operates a string of shops across East Lancashire - has unveiled plans to change its image with a name change to the trendier-sounding Homestyle Group.
But the Rosebys name will remain on Britain's high streets, along with the company's Bensons Beds, Fabric Warehouse and Knightingales store brands.
Rosebys is borrowing the new holding company name from one of the chains of stores it bought in November.
The group paid £15.3million for 270 Homestyle and Fads stores and is currently in the process of relaunching many of them as Bensons or Rosebys.
Chief executive Michael Rosenblatt said the new name would "better reflect the scale and focus of our business."
Converted for the new archive on 14 July 2000. Some images and formatting may have been lost in the conversion.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article