WHAT is WK2? That's the big question as Blackpool Pleasure Beach releases the codename of a new £1m white knuckle ride for next year but keeps other details firmly under wraps.

The thrill-seeker teaser was leaked at a special December launch of the Pleasure Beach's 2002 season in a Paradise Room packed with hoteliers and traders, along with plans for two more rides at the park and the announcement of £1m being ploughed into the catering and retail side of the operation. Head of press and PR Sarah Dornford-May said: "We are investing £3m in new rides and attractions, and that includes a new £1m white knuckle experience called WK2 which will turn your world upside down. But that's all I'm saying about it at the moment."

New for younger visitors to the fun park will be Convoy, where mini truckers and mums and dads can climb aboard and drive around 350 feet of big road in big rigs. Do you copy?

Convoy will be situated between the Avalanche and the Pepsi Max Big One and should be revving up for business in the early part of the 2002 season.

And at Easter, Impossible will open its doors. Billed as "a mind-boggling, interactive walk-through and ride exploratorium," Impossible will be on Main Street opposite Trauma Towers.

Tourism Tsar Peter Moore, brought in by Blackpool Borough Council to turn Blackpool's failing fortunes around, also gave a rousing call to the Paradise Room audience, following a speech by Pleasure Beach marketing director Robert Owen.

Peter Moore said: "There must be change and all of you here have a part to play in it".

He then celebrated the achievements of the Thompson family, calling the Pleasure Beach "an icon of our times based on firm foundations and innovation" before warning "change would not come from a lick of paint. The whole town must offer excitement, variety, fun, style and above all quality and cleanliness."