CAN it be possible that a traditional favourite can be tasty, low in fat, filling and suitable for vegetarians, vegans and home freezing?

Enter the Lincolnshire Plum Fruit Loaf, which now contains 20 per cent extra cherries and joins Banana Fruit Loaf and Rich Fruit Loaf in a trio of products designed to tempt the tastebuds without piling on the pounds. All three are 95 per cent fat free, but are delicious as part of a packed lunch or as a suppertime snack.