SUPPORT for parents is the key to protecting babies and toddlers, according to the latest five-week education drive by the NSPCC.

A series of television adverts will be broadcast as part of the Full Stop campaign, which aims to challenge and change attitudes to children.

The adverts promote the helpline and carry the message "It's enough to test anyone."

Director Mary Marsh said: "Most parents are caring and can't ever imagine harming their fragile baby or toddler. But the pressures of parenting, combined with other stresses and strains, can make even the most loving parent snap and lash out.

"The NSPCC is determined to help prevent harm to children before it happens, so we must ensure that parents are fully supported and have somewhere to turn for help when things get tough."

The campaign addresses many child development issues.

Ms Marsh added: "We hope to galvanise greater support for parents but also start to help parents, parents-to-be and society as a whole to better understand the emotions and behaviour of small children."

For more information contact the 24-hour free help line on 0808 800 5000.