BURNLEY bosses are urging stay-away fans to roll up and kick-start a Turf Moor revolution.

Chief executive Dave Edmundson revealed the Clarets are currently over 1,000 supporters down on a break-even figure, which is stifling progress in a tough financial climate.

And Edmundson is leading the charge from the front by pulling on his walking boots as part of the 'Walk Up For Burnley' campaign.

The Lancashire Evening Telegraph are joining Edmundson as he marks the start of a concerted fight to win back fans by walking 10 miles from his home to Turf Moor early tomorrow morning.

And Edmundson firmly believes this can be the beginning of a new dawn for Burnley Football Club.

He said: "I want to call a truce with disillusioned supporters and lapsed season ticket holders.

"I know this club has made lots of mistakes in the past, but I want to make a clean slate and start from day one.

"We have called this campaign 'Walk Up For Burnley' to try and get people back in this ground and I intend to do my bit.

"Walking 10 miles at 6.30am in the morning is only a symbolic gesture, but it is trying to highlight what we need from people in the community on a matchday at home.

"We hear the term 'sleeping giant' and Burnley still is a giant. What we are going to do is awaken it."

Edmundson, who has already thrown down the gauntlet with a cut-price ticket offer for the upcoming home games against Rotherham and Reading, added: "Clearly winning fans back is going to take some time.

"But we need an instant impact and the way we can throw a six to start is by getting people inside this ground.

"If we do that and it allows us not only to hit budgets, but exceed them, then we can start going forward.

"The only way I can do that is to say 'please come and help us because we desperately need you'.

"I have to try and connect with the supporters - not the 8,500 season ticket holders who come week in and week out, but the others who sit in their armchairs at home and pick up the Lancashire Evening Telegraph to find out how the club is doing.

"We have dropped from 11,000 season ticket holders and I understand that because when we knocked on the door to the play offs and came very close, the extraordinary very soon becomes the ordinary.

"But I want those fans back here, because if we don't keep up our match day revenues, which are reliant on the casual spectator, we can't start to fight back and bring the success that is waiting to happen.

"We need probably an extra 1,000 to 1,500 people to come along and it is eminently possible."

Edmundson revealed he is also close to revealing details of a new season ticket offer for next season to reward fans for their loyalty.

"I'm going to give a guarantee," he boomed. "We will do our utmost over the next few weeks to get a reasonable offer to season ticket holders for those who have put their money up front and come into this ground.

"I will commit to that and now I want the supporters to climb on board."