THE time for talking is over. Now it's over to all supporters to show exactly what this club means to you.

Earlier this week, I sat in the Chairman's Lounge at Turf Moor - a spine-tingling shrine to former glories - as the new chief executive threw down the gauntlet to Clarets everywhere.

Rousing stuff tumbled from his lips, aimed squarely at getting the missing thousands off their backsides and back down Harry Potts Way to assist the club through troubled times.

In the short-term, everything has been done to accommodate this sea change, with admission prices slashed for the next two home games against Rotherham and Reading.

The offer of four tickets for £20 has already proved popular with its intended family audience.

But anyone minus children might like to know the club are even prepared to accept two crisp tenners for just two adults - still almost a half-price offer with an added incentive that any unwanted juvenile tickets will then be distributed to schoolchildren through the club's Football in the Community arm.

Actions speak louder than words, however, and that is the reason Dave Edmundson vowed to pull on his walking boots this week and start the 'Walk Up For Burnley' campaign with a 10-mile jaunt to work.

There will naturally be the inevitable sniggers about this 'publicity stunt'. But at least it's a gesture - a start.

As a supporter of this club for 30 years, I can appreciate that sentiment and that's why, earlier today, Dave was not walking alone.

My partner will gladly testify that not even the promise of a champagne breakfast with a naked Cameron Diaz would drag me out of my pit the wrong side of 6am.

But while Miss Diaz would be told in no uncertain terms that lunch was a possibility, duty called.

As messengers for the club, members of the media are in a privileged position, welcomed into the inner sanctum free of charge to each and every game.

So if I'm to appeal to the average punter in the street, then the least I can do is make a little sacrifice and throw back the sheets at an un-Godly hour.

Then on Saturday, it's your turn. On Tuesday, it's your turn again. Pick up the phone and invite a friend, or drag one of your nearest and dearest down to see some First Division football in the flesh.

We've all whinged long enough about the club doing something to generate an atmosphere and they have listened.

How about raising the roof for the Clarets and seeing what a difference you can make?