CINEMA-GOERS in East Lancashire will be taking in a hard-hitting anti-smoking campaign as well as the latest blockbuster from this weekend.
A new drive from the Department of Health highlighting the danger to children when adults smoke near them will also be appearing in newspapers, on posters and TV screens.
Around 42 per cent of children in Lancashire live in a house where at least one person smokes, and approximately one-third of all smokers say they continue to smoke when near children.
The campaign drives home the health risks to children with the message: "If you smoke, I smoke".
Smoking around children has also been linked in scientific studies to increased likelihood of cot death, asthma and other respiratory disorders and ear disease.
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