THERE are some deeply disturbing images on TV these days. In the run-up to Christmas, traditionally one of the happiest times of the year, they have become increasingly distressing. Contrary to what one would expect, given the level of violence which enters our sitting rooms in news bulletins, films and drama productions, these images are not programme slots. They are included in heart-rending pleas on behalf of Cancer Research and The National Society for the Prevention of Cruelty to Children.

You must have seen them. The Cancer Research appeal has a haunting song in the background and includes a magic mirror with images of loved ones which fade from view, indicating that they have been victims of the dread disease. The one for the NSPCC features pictures of young victims of violence, neglect and sexual abuse. The film is backed by a voice-over which describes in harrowing detail the pain, fear and indignities the children experience.

Each advert closes with a plea for viewers to subscribe as little as £2 a month to help Cancer Research and assist the NSPCC in its campaign to stop the ill-treatment of children. Both must be having the desired effect when it comes to generating contributions.

I know I am not alone in my fear of cancer. It killed my dad and has claimed a number of my close friends so I am happy to send a few quid towards the cost of scientific research which may one day help to arrest the disease. However, while I wholeheartedly support any organisation devoted to the welfare of youngsters, and accept they need funds, the problems will not go away as long as children are born into circumstances virtually guaranteed to give them a bad start in life.

Babies bring with them financial and social responsibilities for which many new parents are ill-equipped. Alcohol-fuelled pregnancies among teenagers rarely if ever bring the same amount of joy a planned birth will to adults who have carefully prepared for the arrival of an infant.

It is a painful truth that many youngsters are doomed from the day they are born into households burdened with debt, alcohol or drug addiction, violence and crime. If they do manage to survive through childhood and early teens, which can be traumatic even in the most caring and understanding environment, then the only path they are likely to take is the one trod by their older siblings and parents, if those stay around long enough to set an example.

The most vulnerable members of society are the very young and the elderly. We are daily shocked by con tricks and attacks inflicted on defenceless old folk, robbed of their pensions or savings by cruel, heartless thugs, the latest involving a frail, 97-year-old, one-armed woman whose injuries sickened even experienced policemen.

I don't think there is a National Society For The Prevention of Cruelty to Old Folk. Age Concern and Help The Aged do their best. Watch for an advert. Given present circumstances, it would probably be even more distressing than the other two.