OLD rivals Swindon Town arrive at Bloomfield Road this week with Colin Hendry admitting time is running out for him to turn the season round.

Hendry continues to bash the phones to bring in the commanding central defender and ball-winning midfielder he believes are needed to get Blackpool winning games for the first time this season.

Blackpool's performance at Hull was by no means their worst of the season, though Hendry has every right to be furious that two virtual carbon-copy goals undid his Blackpool side.

Long balls from right to left, knock downs and an on-rushing midfielder who nobody picked up undid Blackpool on both occasions.

On 17 minutes, after Blackpool had enjoyed the better of the opening exchanges, the lively Stuart Green made Blackpool pay for some sloppy central defensive play.Ryan France's header played in Green and, with the Blackpool defence all at sea, the midfielder shot past Lee Jones in the Blackpool goal.

Jones made a series of fine saves, particularly from Danny Allsop, who also missed a couple of sitters as Hull threatened to extend their lead.

But there were bright moments at the other end too. New signing, Scott Vernon, on loan from Oldham for an initial month, fired over after being played in by Martin Bullock.

And, towards the end of the half, a fantastic volley on the turn from Scott Taylor levelled the scores.

The long suffering Seasiders fans haven't had many highlights so far this season, but that goal, which silenced an already subdued 15,000 strong crowd, must go down as the best of them. But it wasn't to last.

Just before the hour mark, another long ball left Rob Edwards to deal with two Hull attackers and Ian Ashbee's downward header was met by Northern Ireland international Stuart Elliott, arriving in the box late in much the same way as former Seasider Phil Clarkson used to before firing home.

Rob Edwards appears to be the boo-boy of choice for a section of the Blackpool crowd at the moment though, to be fair, he was no more to blame than other Seasiders defenders or midfielders for the defeat.

Blackpool rallied well towards the end, with Bullock looking dangerous whenever he had the ball at his feet and substitute, Keigan Parker, livening things up at the front.

But, once again, it was a long and pointless journey back along the M6 for the 600 or so fans who made the journey.