Homeowners in Lytham St Annes have cut asking prices by more than £11,000 on average to secure a sale.
New data from professional homebuyers and auctioneers Property Solvers revealed that sellers in the FY8 postcode, covering Lytham St Annes, reduced their prices by an average of £11,370 (3.72 per cent) in the 12 months to September 2026.
The figures are based on 1,857 property transactions tracked using Property Solvers’ asking vs sold price difference tool, which monitors the full sales process from initial listing to completion.
Ruban Selvanayagam, co-director of Property Solvers, said: "Although market conditions remain challenging, well-priced homes continue to sell across the country.
"Buyers are simply more discerning than they were a few years ago and have become much more conscious of value.
"Our monthly updated tool allows anyone to compare asking prices with completed sales in their own postcode, helping sellers price more realistically and giving buyers useful context when negotiating."
The largest discounts in the Blackpool area were recorded in FY8, where 336 sellers reduced their prices by the £11,370 average.
Other areas also saw significant reductions.
In FY6 (Poulton-Le-Fylde), the average reduction was £9,400 (3.97 per cent) across 231 sales.
In FY2 (Blackpool), 174 sellers cut their prices by £7,073 (4.18 per cent), while FY3 (Blackpool) saw 187 sales with an average reduction of £6,956 (4.17 per cent).
Smaller reductions were recorded in other nearby areas.
FY1 (Blackpool) saw 141 sellers drop their prices by £5,453 (4.39 per cent), and FY7 (Fleetwood) had 147 sales with an average reduction of £5,895 (3.76 per cent).
In FY4 (Blackpool), 250 sellers reduced asking prices by £6,326 (3.67 per cent), while FY5 (Thornton-Cleveleys) saw 391 sellers cut prices by £6,758 (3.49 per cent).
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The company’s co-director, Mr Selvanayagam, said: "The gap between asking and achieved prices often reflects sellers testing the market rather than where buyers are actually prepared to transact.
"Looking at genuinely completed sale prices alongside current asking prices provides a far clearer picture of local market conditions."
The data suggests that despite ongoing challenges in the housing market, properties can still sell if priced realistically from the outset.
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