Blackpool Pleasure Beach wins eight UK Theme Park Awards

Blackpool’s Pleasure Beach Resort was honoured at the UK Theme Park Awards, including gold for Best Seaside Park and wins for its newest rides and entertainment.

Its ice show Alice Frozen in a Wonderland of Dreams took gold for Best New Entertainment, while record-breaking ride Aviktas earned silver for Best New Attraction and Best Marketing Campaign.

Amanda Thompson, chief executive of Pleasure Beach Resort, said: "All of us at Pleasure Beach are absolutely thrilled to be taking home eight awards.

"It sets a brilliant standard for us, one that we’ll be working incredibly hard over the next year to build on the success.

"Winning awards is always a wonderful feeling, but to receive recognition for our newest show Alice Frozen in a Wonderland of Dreams, and ride, Aviktas, especially means a lot.

"It's a testament to the value they have added to the park and to all the hard work that goes on behind the scenes to bring them to life."

The resort also won silver for Best Value Theme Park and bronze in three categories: Best Halloween Event, Best Theme Park for Thrills, and a second mention in Best Value Theme Park.

This year marked the first time the awards ceremony was hosted at Pleasure Beach Resort.

The UK Theme Park Awards - which were held at Blackpool Pleasure Beach - celebrate excellence across theme parks in the country (Image: Pleasure Beach Resort)

The UK Theme Park Awards, now in their seventh year, are organised by ThemeParks-UK.com and presented in association with AttractionTickets.com and TAG Live.

Winners were selected through a combination of public votes and the decisions of a 10-person judging panel made up of industry experts.

She said: "Hosting the 2026 awards has been a great privilege, we're thrilled to have the opportunity to showcase everything that makes Pleasure Beach so special and honour much of the talent within the industry."

The awards come during a milestone year for the park as it celebrates its 130th anniversary.

Pleasure Beach is now preparing for its Autumn and Winter events, including Oktoberfest from September 19 to 26, Journey to Hell beginning on October 17, and its Christmas Grotto and Aladdin: The Pantomime, both running from November 21 to December 24.

The park will remain open through most of September and October, with closures on some Mondays and Tuesdays outside of school holidays.

In November, it will open on weekends, with events continuing until Christmas Eve.

For more information about tickets, rides and upcoming events at Blackpool Pleasure Beach, visit the official website.